Who Killed Creativity? How Can We Get Creativity Back?

6) The Forensic Lab & The Neuroscience Of Creative Thinking (Keynote)


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Why is it important for adults to learn to play intelligently, and why is having “down time” simply not good enough for creating an innovative environment? How can individuals capitalize on the power of the neural network to create profound “Eureka!” moments?

Most people hang on to habitual behaviors and attitudes as a survival mechanism, and yet outside of these boundaries is a universe of possibilities. We can become trapped inside these perceived limits by our instinctive ‘fight, flight or freeze’ responses to stress. The primitive human brain is designed to respond at an instinctive ‘reptilian’ level under pressure without allowing more reflective and advanced creative thinking. Learning to be creative takes more than some quick inspiration, it involves developing a plastic receptivity and cognitive flexibility that enables us to imagine and invent the potential future. By re-training the brain to utilise these innate creative processes effectively, highly creative thinking and problem solving can be achieved. This session reveals how it is possible to maximise individual creativity – and how to avoid the potential ‘creativity killers’. With fascinating insights from the latest research in neuroscience into the workings of the creative brain, individuals learn how to access and harness their unique creative skills.

Link: How Creative People Use Non conscious Processes to Their Advantage