Who Killed Creativity? How Can We Get Creativity Back?

Jack Lord


Jack Lord
CEO Breville
See why in the Appliance’s industry, Control and Fear are the biggest killers. Breville the maker of small kitchen appliances who created the original sandwich toaster. The name became synonymous with such devices – to the point where in some countries “Breville” has become the generic word for a sandwich toaster, and often the toasted sandwich itself. Breville’s Juice Fountain series of products is the world’s best selling juicer technology currently holding three of the top five spots in the Amazon bestselling list, and it was listed as one of Oprah’s Ultimate Favorite Things. A truly creative company that knows how to sideline the blockers of control and fear.