Who Killed Creativity? How Can We Get Creativity Back?

Creative Ideas for Innovation in Business and Beyond

Dec 5th, 2011

Creativity In A Bottle

By Gaia Grant


If you could package creativity in a bottle…
what would it look like?

If you could hang it on a clothes line…

what colour would it be, how would it sit?

If creativity was a road…
how would it run, where would it take you?

Whenever your mind is stretched beyond familiar boundaries, whenever you have to think outside the ordinary, you are venturing into the world of creativity. Creativity is the art of searching for the wild, the unimaginable, the indescribable. It is the passion to explore. And it is one of the most fundamental elements of life as we know it.

Because it has become a vital ingredient for personal and business success, all individuals and organizations must learn to cultivate creativity. In today’s rapidly metamorphosing world, in an age in which innovation dictates survival, creativity matters.


60% of Fortune 500 company executives surveyed have indicated that they believe that creativity is more important than intelligence. As one of the essential emerging work skills of our contemporary competitive environment, creativity most be fostered to some degree. But it is also an immensely personally satisfying skill that opens up new avenues of experience for both individuals and organisations.

Creativity allows you to…

  • imagine future possibilities
  • come up with new ways of thinking and acting
  • solve problems
  • adapt to change
  • compete in a fast moving, competitive environment
  • and… get much more out of life!


The good news is that being creative is, in fact, a mindset – not a predefined talent hard-wired into your genes. Sure, natural ability does play some part. Those people who are able to access and integrate the right side of their brain more effectively may seem to be more naturally creative, but a positive attitude and a dogged determination can often adequately compensate for any lacking in this department.

It’s true. Anyone who has the will to be creative can significantly improve their creative abilities. In fact, research has shown that those who have lower scores in divergent thinking tests can still become more creative than those with higher scores if they regularly exercise the creative ability they have. But it is only by opening up to the possibilities of creative potential—by fostering a positive attitude—that individuals are able to benefit from the power of the creative mindset.


Creativity is the ability to see behind the obvious, to come out with new ways of thinking and experiencing. It is the process of seeing many different angles to the one scenario, many solutions to a problem. The innocent mind… the mind that is open, that is willing to become vulnerable and take risks, that can feel and think as a child… this is the mind that can become truly creative.

The expert’s mind lives in the past and the future, while the beginner’s mind lives in the present. The expert feels he has seen it all before, the beginner is able to see each detail as if for the first time.

“In the beginner’s mind there are many possibilities, but in the expert mind there are few.” Shunyu Suzuki

Try exploring your own creative potential, you may be surprised with how easy it can be to think creatively. And like the genie in the bottle, you may be surprised at the powerful effect simple creative ideas can have.

See page 2 “Keys to Creativity

This is an adapted excerpt from the new pocketbook guide by Andrew and Gaia Grant ‘Creativity in a Bottle’. The booklet is a simple action guide that includes a number of different practical tips for developing creativity.

© Gaia Grant


T-Thoughts articles may be reproduced with written permission and must also be acknowledged with a web link back to the Tirian pages.


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