Who Killed Creativity? How Can We Get Creativity Back?

Creative Ideas for Innovation in Business and Beyond

Dec 8th, 2015

Dreaming your life away?

Did you know that day dreaming has been linked to problem solving? Once the pastime of ‘layabouts’ and small children, day dreaming in fact allows the mind to think creatively and outside the box!

Benefits of day dreaming?

Indeed, a University of British Columbia study has found that not only is the brain engaged, but it is engaged at a higher level that processes complex problems.Interesting to think that whilst you might think you’re putting off that problem by letting your mind wander your brain could be unconsciously solving the problem. Indeed, research suggests that day dreaming benefits are not only limited to the tricky problems, but can help with the completion of everyday easy tasks

However, as noted by a National Geographic article, as we get older we day dream less. Maybe then the creative powers we had as a child are harder to attain as an adult, with less spare time but more responsibilities.

This isn’t to say that it’s impossible – look at J.K. Rowling. She daydreamed about a boy going to school on the same train she was taking to Glasgow, and from that emerged the world of Harry Potter. Indeed, Jonathan Smallwood and Jonathan Schooler identity a certain type of day dreaming, ‘positive construction daydreaming’, as being goal orientated in nature.

Although most of us will never experience the kind of lucid dreaming in which we can interact more decisively in our dreams, perhaps day dreams are the key to thinking outside the box through tapping into our subconscious brain. So instead of chastising yourself for ‘wasting time’, give yourself a daydream break and see what the results are.

If you’re interested in learning more about the creative benefits of daydreaming, check out these great articles!

University of British Columbia. “Brain’s Problem-solving Function At Work When We Daydream.” ScienceDaily. ScienceDaily, 12 May 2009. <www.sciencedaily.com/releases/2009/05/090511180702.htm>.

InThink>Biz Editorial Team

December 8, 2015

Andrew Grant and Gaia Grant are the directors of Tirian, and authors of the breakthrough book ‘Who Killed Creativity?… And How Can We Get it Back?: Seven essential strategies for making yourself, your team and your organisation more innovative’.http://www.tirian.com/articles/leadership-task-performance/how-can-leadership-teams-find-innovative-solutions-to-sustainability-challenges/
Kate Bettes has the role of Executive Support at Tirian. She is completing a degree in international relations and aspires to be a writer on current issues.

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